Promos

Becoming the female voice of a brand or channel is a process as challenging as it is rewarding. Once I have the script, I dive into my research, approaching things from the brand’s perspective. And that’s where the adventure begins!

With a versatility all my own, I explore all possible paths to position and build the brand’s personality. I can adapt my tone to fit every occasion, relaying what a channel has to say while building customer loyalty.

Thanks to a knack for standing in someone else’s shoes, be it the client or the audiences, I am able to empathize with the target and connect with them through my voice. That is precisely how I became…

As the voice of an international brand, I have to consider the myriad factors involved in standing out from the pack while also reaching an audience across a wide cultural spectrum. As Nat Geo airs across the region, I set out to build a tone that could be recognized everywhere it broadcasts, understanding the contents of each channel and analyzing the preferences and habits of TV viewers in each region.

This means adapting the intent and tone of my voice performances to fit every Nat Geo show, promo and ad campaign. So what happened? On all three National Geographic channels, you can currently hear my voice in campaigns that stir countless emotions. There are messages that leave you thinking about sustainability, make you reflect on the changes we’ve undertaken as a society in terms of respect for minorities and inclusion, and even bring your childhood rushing back with stories of fantastic discoveries!

Positioning myself as the voice of a brand was only the beginning. I have been lucky enough to work for major channels that target both adult audiences and children. I am often asked to record the same content for different age groups and that is when my versatility really comes into play: I can sound caring, inviting, trustworthy or seductive, but whatever the tone, it’s that familiar yet unique voice you always know where to find!